Home / Corporate Branding and Consumer Buying Intentions of Selected Petrol Service Stations’ Products in Lekki Area of Lagos State, Nigeria

Corporate Branding and Consumer Buying Intentions of Selected Petrol Service Stations’ Products in Lekki Area of Lagos State, Nigeria

The use of colorful brand names, logo, symbols and trademarks for new products luncheon has become a global phenomenon and a generally acceptable best practice across industries. To take advantage of these brand elements, Marketers use corporate branding in their product promotion to create brand aw
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    The use of colorful brand names, logo, symbols and trademarks for new products luncheon has become a global phenomenon and a generally acceptable best practice across industries. To take advantage of these brand elements, Marketers use corporate branding in their product promotion to create brand aw

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